KUST. WAS REALISED BY KUBA STACHOWIAK, WHOSE AIM WAS TO DELIVER A WELL DESIGNED PRODUCT THAT WASN’T ALREADY IN THE MARKET.

THE NAME OF THE BRAND IS AN ACRONYM FORMED FROM THE FIRST TWO LETTERS OF HIS NAME AND SURNAME. IN DUTCH KUST. MEANS COAST, MAKING IT IDEAL AS THIS PERFECTLY MIRRORS KUBA’S CHILDHOOD GROWING UP IN SOPOT, A POLISH COASTAL TOWN THAT SITS ON THE BALTIC SEA.  THE SEA HAS ALWAYS BEEN HIS ‘THINKING PLACE’ AND CONTINUES TO INSPIRE AND BESTOW HIM WITH ENDLESS IDEAS.

WITH OVER 12 YEARS EXPERIENCE IN THE LUXURY INDUSTRY, KUBA HAS WORKED FOR VARIOUS REPUTABLE BRANDS AND HAS AN ENHANCED EYE FOR DETAIL, DESIGN AND STYLE.

FOLLOWING A LONG STINT WORKING FOR BRANDS THE LIKES OF DAVIDOFF AND SWAROVSKI, KUBA FINALLY DECIDED TO START HIS OWN BRAND – AND SO KUST. WAS BORN; A CONCEPTUAL WORLD OF UNDERWEAR FOR THE FASHION FLANEUR.